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6 Top Attribution Models And How To Choose The Right One For Your Business

Once you start using Google Ads to market your business, you will soon encounter something called attribution models. Google currently offers six different types of attribution models. If you are unfamiliar with these, it can seem like a minefield because selecting the wrong one can leave you with inaccurate data that might negatively affect your future online marketing campaigns. Below we explain what these models are, why they are important, and how to choose the best attribution model for Goo...

April 27, 2022

Custom Match Audiences Now Available "More Widely" On Google Ads

Google announced that Customer Match is now "widely available" and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to "all policy compliant advertisers" with more than $50,000 USD lifetime spend....

November 19, 2021

Google My Business Is Now Google Business Profile

Last week Google announced Google My Business will now be called Google Business Profile. This change comes with a raft of changes and updates to the old Google My Business, including the ability to claim and verify your Business Profile directly on Google Search or the Google Maps app. This allows business owners to simply search for their business by name and see an option to claim and verify the associated Business Profile. Once the business is verified, business owners can edi...

November 15, 2021

How to Get the Most From Your Google Shopping Product Feed

It seems like nearly everyone starts the buying process with an online search these days. Often, the buying process starts with Google. In the beginning days of the e-commerce revolution, Google reigned supreme. Now, other online shopping platforms like Facebook, Instagram and Pinterest are in the e-commerce arena.However, Google’s fighting back as it vies to expand its shopping influence—which is good news for you. With Google Shopping product feed optimisation, you can get the mos...

November 3, 2021

Track Store Visits in Google Ads

You’d think with us being in the post-pandemic era, the majority of sales take place online - but your business is likely to always have a group of in-store shoppers forming a part of your customer base. That’s right - good old fashioned physical, in-person purchases.  Since Google launched store visit conversions, we thought we’d have a go at explaining the what, how and why of store visit conversions - your golden ticket to accurately measuring Google Ads performance....

September 29, 2021

Pinterest Advertising vs. Facebook Advertising: What’s Best for You?

With 3.5 billion active users on social media platforms like Pinterest and Facebook, it's no wonder that organizations are taking advantage of the advertising space. Social media marketing is becoming more and more successful as the digital world grows.If you're looking to target more consumers on these social media websites, you're probably considering Facebook and Pinterest. As two of the most popular social media platforms, Facebook and Pinterest are great picks for online advertisi...

April 7, 2021

How To Improve Your Local Search Rankings – 9 Tips To Get You Started With Local SEO

Google My Business has become the best place to start for local search — since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google local search. To ensure you’re optimized for Google My Business, you’ll want to create and veri...

March 6, 2020

Get your Google My Business holiday-ready

Christmas is once again upon us and there is a million things to remember to do (and hopefully not forget). Google My Business is a powerful business tool for businesses but often gets forgotten. Here are a few helpful tips to get your Google My Business ready for the holiday season. And remember if you need help with this just give us a call. ...

November 27, 2019

Your Ads Matter – Increase Quality Score and CTR by Writing Better Ads

One of the best ways to save money on Google Ads (or Bing Ads, for that matter) is to write better ads. Better ad copy increases CTR, which in turn increases your Quality Score. Quality Score is pretty much the only metric that advertisers should focus on to run more cost-effective campaigns....

July 19, 2019

Claim Your Short Name In Google My Business

Google My Business announced a number of updates to the platform recently to help small businesses do more with their Google Maps and local listing on Google. In short you can personalize your business profile by adding a cover photo, logo, and claiming a short name as well as add welcome offers and promotions.The short name was announced a few months ago but only Google Local Guides had access to it then. Now most businesses, not all, can add a short name. When you shar...

June 28, 2019

What Is Quality Score & How Does It Affect Your Ads

If you’re trying to master Google Ads, you need a solid understanding of Quality Score. That’s because your Quality Scores have enormous influence over the cost and effectiveness of your Google Ads campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is, Google Quality Score affects how your PPC ads perform and how much you pay for each click.What is Quality Score? Quality Score is Google’s rating of the quality and rele...

June 26, 2019

8 Changes Coming To Google Ads From Google Marketing Live 2019

Google Marketing Live is the annual event where Google celebrates marketers, announces big new directions in both ads and other products, and creates a lot of buzz and excitement for the advertising industry. Here are 8 of the top changes to Google Ads from Google Marketing Live 2019....

May 31, 2019

How To Add New User To Google Analytics

You can add as many users to an account as you need.You can add users at the account, property, or view level. The level at which you add a user determines that user’s initial access. For example, if you add a user at the view level, then that user belongs to the account, but initially has no permissions at the property or account level. You can change permissions for a user at any time.To add a new user:Click Admin at the left of any Analytics page....

April 23, 2019

Adding A New Admin User To Google Tag Manager

Once logged into your Google Tag Manager Account, click on the cog next to the account name....

March 15, 2019

Google Chrome HTTP ‘Not Secure’ Warning

If you have been using Google Chrome you may have seen an increase in the number of times you get a security warning when you visit some sites.In February, Google announced Chrome would begin marking all HTTP pages as “not secure” beginning in July 2018 with the release of Chrome 68. That warning will eventually become more prominent with a red icon and label as shown below. Other browsers also have various warnings when a site is not secure....

August 9, 2018

Google Ads YouTube New TrueView Ad Types

Google TrueView is one of the best ways to reach potential buyers on YouTube. Using video-based ad content, you can reach users on  YouTube with dynamic ads.In the newest update reflected in Google Ads, you can now access two new types of campaigns:ReachActionLet’s dig deeper into each of these....

August 8, 2018

Landing Pages for Lead Generation: 5 Best Practices

So lead generation is the objective of your latest AdWords campaign. You’ve got the slickest marketing message, you’ve used various ad extensions and you’ve got a strong call to action, yet your email box is empty. Now what?Here are 5 simple best practices for lead generation AdWords landing pages....

June 26, 2018

27 of the Best Digital Marketing Tools

Having a good set of digital marketing tools is key to marketing your business in the digital world, we have complied a list of tools from SEO to social media monitoring, competitor research to conversion rate optimisation.If you use a tool that is not on the list let us know. We are always looking for great tools to help others out....

June 22, 2018

Why Can’t I See My Google AdWords Ads?

Every consumer purchase is driven by a real or perceived need. Typical consumer purchases deliver instant gratification, as the buyer walks out of the store with the item that fills their need. For businesses investing in digital marketing channels, the same concept can be applied over a longer term – It is the business owner or manager’s position to make purchase decisions that improve the bottom line. The need for instant gratification is a fundamental consumption habit, but with digital a...

April 18, 2018

Accept AdWords invitation and grant MCC access

You can share your AdWords account with a person or a marketing agency....

January 16, 2018

Get Your Deals Out With Promotion Extensions

AdWords promotion extensions show a noticeable price tag icon beneath your ad and highlight a sale on your website. Additionally, you can specify details around your promotion, such as whether it’s for a special occasion or holiday, any minimum order values, if it requires any promo code at checkout, as well as when the sales ends....

November 17, 2017

How To Track Your URLs With UTM Codes

If you are doing any sort of campaign online, be it email marketing, banner ads on such websites as NZ Herald, you need to be using UTM codes....

August 5, 2017

Google Ad Grants: Free Online Advertising for Non-profits

Many nonprofits are already familiar with Google for Nonprofits, which offers free and discounted products to nonprofit organizations. Popular features include Youtube for Nonprofits and free tools like Google+ or Google Analytics. Although it tends to be lesser known, Google Ad Grants is another extremely valuable resource that’s included in this wider tool set.Google Ad Grants essentially provides free online advertising opportunities for nonprofits. The program allows yo...

August 4, 2017

Does Your Website Hosting Affect Your Search Rankings?

The short answer is yes.The website hosting company you choose does have an affect on where your website ranks in search engines. However choosing the right web hosting company doesn’t guarantee a rankings boost, but it does mean you avoid the consequences of choosing the wrong hosting. Therefore, you need to choose carefully and not base your decision on price alone.Google have had a real focus lately on making sure their search algorithm takes into account website user experience. ...

July 28, 2017

Why Every Business Should Be Doing Remarketing

Remarketing, the act of serving ads online to users who previously visited your website, used to be reserved for big companies with bigger budgets. But as self-serve remarketing platforms have come online, remarketing is now an affordable, effective, can’t-miss opportunity. With remarketing campaigns, your small business can serve ads to targeted users on sites such as The New Zealand Herald and Facebook all for the price of just $2/day....

July 26, 2017 Posts 1-25 of 62 | Page next