DTS is a New Zealand-owned manufacturer of food-grade stainless steel vats with expertise in advanced refrigeration technologies to service the dairy, beverage, food tech and the broader agribusiness market. DTS proudly manufactures 95% of New Zealand’s milk vats.
They came to us because
DTS was looking for better support and quality reporting. Prior to working with Unbound, DTS was working with another agency, and results were not being communicated. DTS did not know the number of leads they had to work with, so they turned to us to get a handle on this information and increase their leads.
What we did
When DTS came to us, their campaigns were broad and unstructured. We segmented their campaigns and used a range of Google ad products to create campaigns that were more targeted towards their potential customers.
These results can be attributed to segmentation, which helped us focus in on the right audiences and the right products to market, making for a more effective campaign overall.