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Custom Match Audiences Now Available "More Widely" On Google Ads

Custom Match Audiences Now Available "More Widely" On Google Ads

November 19th 2021 Google announced that Customer Match is now "widely available" and also a new preview tool to help you figure out errors or issues with using the tool. Google is opening Customer Match to "all poli Read more

Google My Business Is Now Google Business Profile

November 15th 2021 Last week Google announced Google My Business will now be called Google Business Profile. This change comes with a raft of changes and updates to the old Google My Business, including the ability Read more

How to Get the Most From Your Google Shopping Product Feed

How to Get the Most From Your Google Shopping Product Feed

November 3rd 2021 It seems like nearly everyone starts the buying process with an online search these days. Often, the buying process starts with Google. In the beginning days of the e-commerce revolution, Google Read more

Track Store Visits in Google Ads

Track Store Visits in Google Ads

September 29th 2021 You’d think with us being in the post-pandemic era, the majority of sales take place online - but your business is likely to always have a group of in-store shoppers forming a part of your customer Read more

Pinterest Advertising vs. Facebook Advertising: What’s Best for You?

Pinterest Advertising vs. Facebook Advertising: What’s Best for You?

April 7th 2021 With 3.5 billion active users on social media platforms like Pinterest and Facebook, it's no wonder that organizations are taking advantage of the advertising space. Social media marketing is Read more

How To Improve Your Local Search Rankings – 9 Tips To Get You Started With Local SEO

How To Improve Your Local Search Rankings – 9 Tips To Get You Started With Local SEO

March 6th 2020 Google My Business has become the best place to start for local search — since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their Read more

Get your Google My Business holiday-ready

Get your Google My Business holiday-ready

November 27th 2019 Christmas is once again upon us and there is a million things to remember to do (and hopefully not forget). Google My Business is a powerful business tool for businesses but often gets forgotten. Read more

Your Ads Matter – Increase Quality Score and CTR by Writing Better Ads

Your Ads Matter – Increase Quality Score and CTR by Writing Better Ads

July 19th 2019 One of the best ways to save money on Google Ads (or Bing Ads, for that matter) is to write better ads. Better ad copy increases CTR, which in turn increases your Quality Score. Quality Score is Read more

Claim Your Short Name In Google My Business

Claim Your Short Name In Google My Business

June 28th 2019 Google My Business announced a number of updates to the platform recently to help small businesses do more with their Google Maps and local listing on Google. In short you can personalize your Read more

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