Stop burning ad budget on guesswork. We’ll teach your team how to build, manage, and scale high-performing Google Ads campaigns in-house.
In-House Confidence. Zero Gatekeeping.
Whether you want to upskill your internal marketing team, stop relying on bloated agency retainers, or take full control of your digital spend, our hands-on Google Ads training gets results.
We audit your live account, skip the generic slides, and train you directly on your real-world data and market opportunities.
We don’t just show you where to click – we teach you the strategy behind high-ROI campaigns so you can make confident, data-backed decisions.
Check out some of our client wins.
We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get Google ads results that matter.
Learn from Google Premier Partners. You aren't learning outdated tactics from an online course instructor. You’re trained directly by specialists operating in the top 3% of agencies across New Zealand and Australia.
Customized to your live account. We don't do one-size-fits-all training. Every workshop is built around your specific business model, target audience, and active Google Ads account.
Live recordings & actionable takeaways. Skip the note-taking and focus on learning. We record every live session and deliver structured takeaway docs, ensuring your team has step-by-step documentation to reference whenever they build or optimize campaigns.
Post-training support included. Learning doesn't end when the workshop wraps up. We include follow-up Q&A sessions and account check-ins to review your implementation and troubleshoot performance.
We’re usually pretty humble, but we are also proud to be recognized as a leading New Zealand digital marketing agency, sitting in the top 3% of agencies across NZ and Australia.
Thanks for the recognition, Google.
Being damn good isn’t just our catchphrase. It’s our commitment to our team.Â
We’re a marketing agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.
How our Google Ads training works.
We tailor each training engagement to match your team’s current skill level and business goals.
We start with a no-pressure chat to understand your goals, team capabilities, and existing marketing tech stack. We conduct a detailed audit of your Google Ads account to highlight quick wins and training priorities.
We build a bespoke training outline covering Search, Shopping, Performance Max, Remarketing, or Analytics tracking, focusing strictly on what drives revenue in your industry.
Delivered online or in-person at your offices (or ours). We dive straight into your live account and execute optimisations together in real time. These can be one-off workshops or ongoing training and mentoring on your account.Â
Our training isn’t a one-and-done; we offer ongoing support and mentoring to make sure what you have learnt sticks. We will even keep you in the loop on Google Ads changes in our Unbound Insiders email.Â
An unbound perspective on Google Ads.
Got questions?
Yes, absolutely. Because every workshop is custom-built around your team’s existing baseline, we tailor the technical depth accordingly. Complete beginners learn the fundamentals of campaign architecture, search term mechanics, and how to eliminate budget waste. Advanced marketers dive straight into Smart Bidding algorithmic nuances, first-party data strategies, script automation, and server-side conversion modeling.
Yes, 100%. We skip generic slide decks and dummy test accounts. Every practical exercise takes place directly inside your active Google Ads and Google Analytics 4 accounts. This means every negative keyword added, ad copy draft approved, and bidding structure refined during the session delivers immediate, real-world value to your live ad spend.
We offer both flexible formats. For New Zealand-based teams, we host interactive in-person sessions at your office or ours. For distributed or hybrid teams, we deliver high-energy remote video workshops with screen sharing, real-time campaign builds, and full HD recordings so no one misses a detail.
We build your session outline based on your industry, revenue model, and target growth areas. Core modules include:
Search Campaign Precision: Match-type strategy, search term auditing, negative keyword hygiene, and responsive ad copy frameworks.
Performance Max & Shopping: Asset group structuring, Google Merchant Center feed optimization, and product margin segmentation.
Conversion Tracking & GA4: Setting up enhanced conversions, offline conversion import, key event tracking, and server-side attribution setups.
Bidding Strategy & Scaling: Mastering Smart Bidding (Target CPA and Target ROAS), budget pacing, and scaling spend without blowing out CPA.
Display, YouTube & Remarketing: Audience targeting layering, custom intent segments, and video campaign strategies.
You’ll often see immediate efficiency improvements during the training itself, as we identify and eliminate wasted ad spend in real time. Larger strategic shifts, algorithm relearning phases, and sustained CPA reductions typically materialise within 2 to 4 weeks as your team executes their new optimisation workflows.
By signing up for our ongoing training and mentoring, we regularly review your campaigns and performance data to provide actionable recommendations – giving you agency-level oversight without the heavy retainers. Plus, with our trainers bringing 10+ years of hands-on Google Ads management experience, your team gets deep strategic wisdom and guidance every step of the way.
So what's the hold up? Let's chat.
Your business is already damn good. Let’s make sure your digital marketing is damn good too.
