Case Studies / Boyd Motorcycles

Full circle ecommerce, strategy & brand building

Ecommerce

Boyd Motorcycles - Full circle ecommerce, strategy & brand building
The challenge

Pioneering online sales & fostering growth

Boyd Motorcycles is one of New Zealand’s leading motorcycle dealers. They also sell a wide range of parts, clothing and gear online.

Boyd Motorcycles is one of our longest active client relationships. They have been working with us right from the start. Boyd’s were looking for an affordable way to increase sales through their online store as well as drive more foot traffic into their Hamilton dealership.

The Solution

A strategy for success

- Full circle ecommerce, strategy & brand building

We helped Boyd’s across the board with a range of different services over the years and introduced them to new products when they have become available. Boyd’s was one of the first online stores in New Zealand to promote its products on Google shopping. We helped them setup their shopping feed on their website and configure their campaigns to get awesome results.

To get started we worked with the team to create a digital strategy that took into account their overall marketing strategy and organisational goals, to ensure that any work we did would not only be effective short term, but have cumulative success for future growth too. This strategy included the setting up of an effective online shopping feed paired with effective brand awareness and shopping campaigns.

We also helped Boyds optimise their website for SEO and CRO. Over the years we have built in multiple social media campaigns to reach their audiences where they are and complement their Google ads efforts.

The outcome

Exponential sales

Over the years we have worked together we have seen both the in-store sales grow (to the point where they needed to expand the motorcycle accessories into the building next door) and online sales grow. We have seen sales reach new records every year and an increase in Return on Ad Spend year on year.

Quentin and the team at Unbound have a wealth of knowledge for improving online marketing. Always professional and inspiring.

Sue Boyd, Boyd Motorcycles

Back In - Full circle ecommerce, strategy & brand building
increase arrow - Full circle ecommerce, strategy & brand building

466%

Increase in revenue

money icon - Full circle ecommerce, strategy & brand building

503%

Increase in transactions

increase arrow - Full circle ecommerce, strategy & brand building

349%

More conversions

Looking to achieve excellent results?

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

60+ Reviews
clutch reviews - Full circle ecommerce, strategy & brand building
google reviews - Full circle ecommerce, strategy & brand building