About

Damn good digital.
Damn good business.

What makes our digital so damn good? We understand marketing fundamentals and have the data smarts to apply it. Data is our love language. We find it sexy as hell and can’t resist optimising it every chance we get.

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Why Unbound

We are experts. Even Google says so. 

Anyone can claim digital expertise, but just like microwaving a meal doesn’t make you a chef, using online tools doesn’t make you an expert. Just because it’s edible doesn’t mean it’s good.

We live and breathe Google Ads, Analytics, and SEO every day to stay up to date with the latest changes in digital so that you don’t have to. 

We’re a Google Premier Partner, rated in the top 3% of Google Agencies across Australia and New Zealand. It didn’t happen by accident. We got there by achieving results, growing businesses, and delivering accurate data insights so that our clients can make informed decisions about future growth. 

It’s just good digital.

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Damn Good People

Meet the actual people behind the pixels, web traffic, and leads. The strategy pros, creative geniuses, and data fanatics who gather around screens, obsessing over your success. It’s not as geeky as it sounds – okay, maybe a little. 

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Quentin Weber

Founder & CEO

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Kim Dawson

Head of Operations

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Jason Lerke

Head of Ad Ops

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Lyndal Whiting

Account Manager

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Amanda Bregmen

Account Manager

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Brooke Wilson

Account Manager

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Christabelle Rodricks

Team Lead (Ad Ops)

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Nisarg Ranpura

Campaign Manager

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Daleen Bredenkamp

Campaign Manager

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Marco Kothe

Creative Services Specialist

Think you’re damn good?

Ready to thrive on challenges and shake up the status quo? Our team loves what they do, and we’re always on the lookout for more damn good people.  

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Our Culture

Being this good isn’t an accident.

Good digital and good business go hand in hand. We’ve put a lot of effort into finding the right team for the job.

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We think ahead: We blend the latest and greatest with sound strategy

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We nail the detail: Every pixel, every click.

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We celebrate the wins: Digital is a team sport and we play to win.

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We don’t have clients, we have partners: The honest kind that will point out the lettuce in your teeth.

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We stand by our work: Being experts at what we do comes with experience. We celebrate every win and learn from every challenge.

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We aim to win: Success shared is success doubled. We work with you to achieve your goals.

Frequently asked questions about digital marketing

Digital marketing costs with our agency vary depending on your business marketing needs. For ongoing monthly online advertising, our services typically start at around $2,000 monthly.

Aside from online advertising, we provide services in Strategy, SEO, Analytics and Reporting, CRO, and Email Marketing, which can be engaged on a monthly basis or as one-off service. Our Unbound Studio can help with your creative content needs and offers services like graphic design, photography, videography and copy-writing.

We also offer one offer one off services to train or coach your team in digital marketing best practices. You could also check out our regular webinars, and live online events which are an accessible way for you to learn helpful digital marketing skills.

We recommend scheduling a consultation with our team to get a tailored estimate to discuss your specific objectives and requirements.

Marketing Unicorns don’t exist. Finding a marketing all-rounder who has a multitude of skills and is able to effectively implement and juggle all aspects of a marketing strategy is extremely rare. Usually you need a team of people to effectively cover all bases. This can be expensive. That’s where partnering with an agency is a great investment, with all the right experts and offering serveral key advantages:

  • Expertise: Our team are specialists in various digital marketing services, ensuring you get the most comprehensive solutions.
  • Flexibility: Whether you have a budget of $2,000 per month or more or you’re looking for one-off training and coaching services, we can tailor our offerings to meet your needs.
  • Time-Saving: We handle the complexities of digital marketing, freeing you up to focus on your business marketing operations.
  • Cost-Effective: Our flexible pricing and customised packages ensure you get the best ROI for your specific budget and needs.
  • Up-to-date Strategies: We stay ahead of industry trends and algorithm changes to ensure your campaigns are impactful and get you results.

The timeline for seeing results can vary based on your chosen digital marketing services, the sector you operate in and your specific marketing goals.

For example, Digital Advertising Campaigns can see increased conversion results almost immediately, although optimisation for maximum ROI may take a bit of time, often weeks, sometimes a few months.

While implementing effective SEO can take anywhere from  3-6 months to see significant improvements in search engine rankings.

We leverage diverse digital marketing channels to maximise your brand’s reach and impact, including but not limited to:

  • Google Ads: We specialise in all Google Ads formats, such as Search, Display, YouTube, Demand Gen, Performance Max and Shopping ads, allowing us to precisely target your audience.
  • Social Media Ads: Across all popular platforms including Facebook, Instagram, TikTok, and LinkedIn, Pinterest, and more. We tailor our approach to each platform’s unique user behaviour and advertising options.
  • Programmatic Ads: We use programmatic advertising to automate the buying process and target users more precisely across multiple websites.
  • Audio Ads: Unbound can run audio ads on Spotify and various podcasts, to reach your ideal client where they are.
  • Digital Out-of-Home (DOOH): Place your ads on digital billboards, transit displays, and other public spaces.
  • SEO: Search Engine Optimisation. A cornerstone of digital marketing services, aimed at improving your website’s visibility in organic search results.

A mix of these channels can create a holistic digital marketing strategy designed to meet your specific business goals.

Our approach is deeply rooted in understanding your business and marketing objectives. We work hard to align our strategies and channel selections meticulously with your goals, to ensure a cohesive and results-driven digital marketing strategy. 

We combine this client centric approach with expert knowledge in Digital Advertising, strategy, analytics, SEO and more. As one of only 24 Google Premier Partners, you can rest assured that Unbound are certified experts in Google Ads, qualified and recognised to get results. 

Want to discover how our distinctive approach as a digital marketing agency can accelerate your online growth? Let’s Talk. 

Getting started is easy, all you need to do is get in touch! Reach out to our friendly team via our website, email, or phone to explore how we can assist you. If Unbound’s skills align with your digital marketing needs, we’ll make a time that suits you for an obligation-free consultation.

Every business is different and we know from experience one size definitely does not fit all. However, we aim to make the process as streamlined and transparent as we can, and generally most clients start with the following process: 

  1. Getting To Know You: The initial consultation is a no-obligation catch up and our opportunity to understand you and your business. We’ll delve into what your business is about, the challenges you face, your marketing goals, and the strategies and tools you are or have been using. Following this consultation, we will determine how we are able to assist and communicate this to you. 
  2. Research and Strategy: Next we’ll conduct a thorough analysis of your current marketing strategies, website, and online presence. Our goal is to identify areas for improvement and opportunities to drive growth which we’ll use to craft a custom digital marketing strategy tailored to your business goals. 
  3. Making It Official:
    We’ll arrange another catch up to present a detailed proposal outlining the strategy, timelines, and investment required. Upon your agreement, we’ll formalise our partnership with a service agreement.
  4. Taking the Next Step: Once the agreement is in place, our team will begin work on creatomg and setting in motion your own bespoke digital marketing plan, complete with all parts outlined in your proposal  and ensuring everything is optimised for success.
  5. Staying Connected: We believe in transparency and continuous improvement. Most of our clients are with us for the long haul and we take our partnership very seriously, afterall, your success is our success. Therefore, we provide regular, insightful reports on your marketing performance and continuously refine our approach to ensure you get the best possible results.

So, what are you waiting for? Get in touch and let’s chat. 

Digital or online advertising involves promoting your brand, products, or services across various digital platforms. This can include search engines, social media, websites, and even digital out-of-home spaces. The goal is to reach your target audience where they spend most of their time—online.

Unbound is a leading digital marketing agency, specialising in digital advertising. We are one of only 25 Google Premier Partners in New Zealand.

As a specialist digital marketing agency, we offer a comprehensive range of digital advertising services to meet your specific needs:

  • Google Ads: Including Search, Display, YouTube, Demand Gen, Performance Max and Shopping ads.
  • Social Media Ads: On platforms like Facebook, Instagram, TikTok, Pinterest and LinkedIn.
  • Programmatic Ads: Automated ad buying across multiple websites.
  • Audio Ads: On platforms like Spotify and various podcasts.
  • Digital Out-of-Home (DOOH): Digital billboards, transit displays, and more.

We use a variety of targeting methods to ensure your ads reach the right people. This can include demographic targeting, geographic targeting, behavioural targeting, and retargeting among others. Our advanced analytics and tracking capabilities allow us to refine our targeting strategies over time for optimal results.

SEO stands for Search Engine Optimisation, a digital marketing strategy to improve your website’s visibility in search engine results for queries relevant to your business. A well-executed SEO strategy can drive organic traffic to your website, increase brand awareness, and ultimately lead to higher sales and revenue.

The timeline for SEO results can vary depending on various factors like the competitiveness of your industry and the current state of your website. Generally, it takes about 3-6 months to start seeing significant improvements in search engine rankings. It’s important to note that SEO is a long-term investment and requires ongoing effort for sustainable success.

We continuously monitor updates to search engine algorithms and adjust our strategies accordingly. Our team stays ahead of industry trends and best practices to ensure your SEO campaign remains effective and compliant with the latest guidelines.

We embark on an all-encompassing SEO journey, starting with an exhaustive analysis of your website, pinpointing both growth opportunities and existing search standings. Utilising insights from this audit, we craft a meticulous strategy for our initial phase and subsequent continuous efforts. The initial phase encompasses unique tasks to boost your site’s Google performance. At the same time, our ongoing efforts focus on refining pages through on-page SEO, generating fresh content, and forging links to bolster site authority. We maintain our course through consistent reviews and evaluations, making essential recalibrations to secure the best outcomes.

We prioritise continuous learning and professional development. We regularly attend marketing conferences, webinars, and workshops. Additionally, we subscribe to leading SEO publications and forums to stay abreast of the industry’s latest updates and best practices.

Absolutely! We’re proud of our work for our clients and would be happy to share case studies that showcase our results. We can also provide references upon request so you can hear directly from our clients about their experiences working with us. View all our SEO case studies

Our team proactively monitors potential SEO penalties or significant ranking changes. If we notice any issues, we conduct a thorough analysis to determine the cause and take corrective action. We aim to ensure your website complies with Google’s guidelines and best practices.

Success in SEO is multifaceted. While rankings are important, we also focus on metrics like organic traffic, conversion rates, and ROI. We use tools like Google Analytics and Google Search Console, among others, to track and report on these metrics. Our regular reports provide a clear picture of your SEO performance and areas of opportunity.

We believe in transparency with our SEO process and provide our clients with monthly reports detailing our work and the results achieved. Our reports include metrics like keyword rankings, organic traffic, conversions, and more. We also have insights and recommendations for future strategies.

Content is a crucial component of SEO. Our team includes digital strategists and writers who create quality, SEO-optimised content that speaks with your target audience. We also conduct regular content audits to ensure content remains relevant and optimised.

We believe in building a natural and high-quality backlink profile for your SEO. Our approach includes online PR, guest posting, and using existing relationships to gain authoritative and relevant backlinks. We strictly avoid black-hat techniques and prioritise quality over quantity.

Local SEO is essential for businesses targeting a specific geographic area. We optimise your Google My Business listing, ensure consistent NAP (Name, Address, Phone) across directories, and focus on local content and backlinks to boost your local visibility.

CRO stands for Conversion Rate Optimisation, a strategy focused on increasing the percentage of visitors to your website who take a desired action, such as making a purchase or filling out a contact form. By optimising various elements on your website, CRO can significantly improve your ROI and overall user experience.

In a CRO campaign, we focus on optimising various website elements like headlines, call-to-action buttons, landing pages, and forms. We also conduct A/B testing to determine which versions of these elements perform best in terms of driving conversions.

The success of a CRO campaign is primarily measured by the conversion rate, which is the percentage of visitors who take a desired action on your website. We also look at other metrics like average order value, customer lifetime value, and bounce rate to provide a comprehensive view of how the campaign is performing.

Ideally CRO should be an ongoing process of continually trying to refine and improve your website. Every month as a minimum you should aim to analyse the site, come up with some new testing hypotheses and run a new test. If you are planning a new website, use CRO as a way of testing ideas on your existing website to decide whether they should feature in the updated site. If you’ve already invested in a new website, don’t just sit back and expect it to work optimally, closely monitor performance and get testing as soon as you can.

Not a problem. We have some great tools available which will allow us to make changes to your website without web development. All you need is to add a bit of javascript to your site or via Google Tag Manager.

Higher than your current rate! You should always try to improve upon what you have now. There is always room for improvement or test different things which could improve your conversion rate.

Both. It would be a good idea to look to get insights from your current site so these can be implemented on the new site.

There are many different views on this, because areas of conversion rate optimization and user experience do overlap. We like to think of them in this way: CRO is the process of refining and improving your existing website through on-going A/B testing and optimisation (it is also typically focussed on your business objectives). UX is the process of planning and researching the best way to make a significant one-off change, often in the course of building a new website (and it is usually more focussed on customer objectives).

You’ll receive a thorough and insightful monthly report to allow you to keep track of your results.

Like what you see? Let’s chat.

Ready to make your digital damn good? Let us show you how we can help grow your business and smash your goals.