Search Engine Optimisation

Be top of the list.

Want to catch Google’s eye? SEO is what gets you seen by more people on the internet.

The result? More visibility, more traffic and more conversions.

search engine optimisation done by the team at unbound
SEO that gets your website seen on search
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SEO Case Studies

See these companies? We did that.

No, but seriously. Check out how our strategies have helped our clients get found by their customers.

11 years together

"Unbound have a wealth of knowledge for improving online marketing"

Boyd Motorcycles - Search Engine Optimisation
11 years
of wins
6 years together

"The results we've seen in our online marketing campaigns really speak to the knowledge and dedication of the Unbound team."

Gallagher - Search Engine Optimisation
6years together
7 years together

"We're happy to say we've had a record-setting year, and Unbound has been a huge part of that success!"

SOLO NZ - Search Engine Optimisation
7 years
of wins

Why Unbound

Damn good. Always.

We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.

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Unfortunately, getting found by Google isn’t as easy as just showing up. We keep up with Google’s ever-changing preferences to ensure you’re always in its good graces.

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We’re one of only 25 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.

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Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results.

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We’re marketers with the data smarts to apply it digitally.

Google Premier Partner 2024.

We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.

Thanks for the recognition Google.

Unbound is a Google Premier Partner 2024

Our Culture

Celebrating Commitment.

Being damn good isn’t just our catchphrase. It’s our commitment to our team. 

We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.

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How we work.

We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear. Typically, our clients start with the following process:

Getting to know you.

Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.

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Research & strategy.

We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts). Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.

Taking the next step.

We’ll have another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.

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Making it official.

Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.


Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.

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Insights On SEO

An unbound perspective.

FAQs? We've got the answers.

SEO stands for Search Engine Optimisation, a digital marketing strategy to improve your website’s visibility in search engine results for queries relevant to your business. A well-executed strategy can drive organic traffic to your website, increase brand awareness, and ultimately lead to higher sales and revenue.

The timeline for results can vary depending on various factors like the competitiveness of your industry and the current state of your website. Generally, it takes about 3-6 months to start seeing significant improvements in search engine rankings. It’s important to note that SEO is a long-term investment and requires ongoing effort for sustainable success.

We continuously monitor updates to search engine algorithms and adjust our strategies accordingly. Our team stays ahead of industry trends and best practices to ensure your SEO campaign remains effective and compliant with the latest guidelines.

We embark on an all-encompassing journey, starting with an exhaustive analysis of your website, pinpointing both growth opportunities and existing search standings. Utilising insights from this audit, we craft a meticulous strategy for our initial phase and subsequent continuous efforts. The initial phase encompasses unique tasks to boost your site’s Google performance. At the same time, our ongoing efforts focus on refining pages through on-page SEO, generating fresh content, and forging links to bolster site authority. We maintain our course through consistent reviews and evaluations, making essential recalibrations to secure the best outcomes.

Absolutely! We’re proud of our work for our clients and would be happy to share case studies that showcase our results. We can also provide references upon request so you can hear directly from our clients about their experiences working with us. View all our case studies

Our team proactively monitors potential penalties or significant ranking changes. If we notice any issues, we conduct a thorough analysis to determine the cause and take corrective action. We aim to ensure your website complies with Google’s guidelines and best practices.

Success in SEO is multifaceted. While rankings are important, we also focus on metrics like organic traffic, conversion rates, and ROI. We use tools like Google Analytics and Google Search Console, among others, to track and report on these metrics. Our regular reports provide a clear picture of your performance and areas of opportunity.

We believe in transparency with our SEO process and provide our clients with monthly reports detailing our work and the results achieved. Our reports include metrics like keyword rankings, organic traffic, conversions, and more. We also have insights and recommendations for future strategies.

Content is a crucial component of SEO. Our team includes digital strategists and writers who create quality, optimised content that speaks with your target audience. We also conduct regular content audits to ensure content remains relevant and optimised.

We believe in building a natural and high-quality backlink profile for your SEO. Our approach includes online PR, guest posting, and using existing relationships to gain authoritative and relevant backlinks. We strictly avoid black-hat techniques and prioritise quality over quantity.

Local SEO is essential for businesses targeting a specific geographic area. We optimise your Google My Business listing, ensure consistent NAP (Name, Address, Phone) across directories, and focus on local content and backlinks to boost your local visibility.

Ready to take the next step? Let’s chat.

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

60+ Reviews
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