Google Ads

Damn Good Google Ads

No marketing plan is complete without Google Ads, but businesses often struggle to leverage it.

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Google Ads + Unbound = Success!

Our Google Search Ad campaigns are crafted to help you get results, From auditing your Google Ads account to seeing how it can perform better, to optimising on an ongoing basis we take care of it all.

Google Ads Case Studies

Looking for results? We’ve got ‘em.

Check out some of our client wins.

11 years together

"Unbound have a wealth of knowledge for improving online marketing"

Boyd Motorcycles - Google Ads
11 years
of wins
6 years together

"The results we've seen in our online marketing campaigns really speak to the knowledge and dedication of the Unbound team."

Gallagher - Google Ads
6years together
7 years together

"We're happy to say we've had a record-setting year, and Unbound has been a huge part of that success!"

SOLO NZ - Google Ads
7 years
of wins

Why Unbound

Damn good. Always.

We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.

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Unfortunately, getting found by Google isn’t as easy as just showing up. We keep up with Google’s ever-changing preferences to ensure you’re always in its good graces.

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We’re one of only 24 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.

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Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results.

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We’re marketers with the data smarts to apply it digitally.

Google Premier Partner 2024.

We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.

Thanks for the recognition Google.

Unbound is a Google Premier Partner 2024

Our Culture

Celebrating Commitment.

Being damn good isn’t just our catchphrase. It’s our commitment to our team. 

We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.

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How we work.

We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear. Typically, our clients start with the following process:

Getting to know you.

Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.

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Research & strategy.

We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts).

Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.

Taking the next step.

We’ll have another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.

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Making it official.

Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.


Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.

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Insights on our blog

An unbound perspective.

FAQs? We've got the answers.

Google Ads is not limited to just search ads; it offers a variety of ad formats to help you reach your target audience. These include Search Ads that appear on Google’s search engine results pages, Display Ads that are shown on a network of websites, YouTube Ads that are displayed before or during YouTube videos, Shopping Ads that showcase your products directly in search results, and more. Each type serves a unique purpose and can be effective depending on your specific marketing goals.

The cost of running Google Ads can vary widely depending on factors like the competitiveness of your keywords, the quality of your ad, and your bidding strategy. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Budgets can be set on a daily, weekly, or monthly basis, offering flexibility to suit different business needs.

Google Ads and SEO are two separate but complementary strategies. Running Google Ads does not directly impact your SEO rankings, but it can offer immediate visibility on search engine results pages while you work on improving your organic rankings. Additionally, the traffic and engagement generated through Google Ads can provide valuable insights for optimizing your SEO strategy.

Measuring the success of your Google Ads campaigns involves tracking a variety of metrics. These can include click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Google Ads provides detailed analytics and reporting features that allow you to closely monitor these metrics and adjust your campaigns for optimal performance.

Yes, Google Ads offers advanced targeting options to help you reach your ideal audience. You can target users based on demographics, geographic location, interests, and even specific behaviors like search history. This allows for highly focused campaigns that can yield better results and a higher return on investment.

So what's the hold up? Let's chat.

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

60+ Reviews
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