Case Studies / TB Electrical

TB Electrical – Growing Online Reputation

Local SEO

Services and channels used

The challenge

The Challenge: Transforming Service Excellence into Digital Dominance

In today’s competitive New Zealand market, being the best at what you do is only half the battle. TB Electrical, a quality Hamilton electrician, was doing top-notch work, but their digital presence was letting them down. They were struggling to be the business that customers find, choose, and trust online.

The big issue? Social proof and local visibility.

Low Review Volume: Starting with just 4 Google Reviews , their strong service history wasn’t converting into the online trust that 93% of customers rely on when making purchasing decisions.
Poor Local Visibility: Without a strong and current review profile, they weren’t showing up prominently in the local Google “map pack,” hindering the ability of local customers to find them.

The Solution

Slamming the Accelerator with the Unbound Growth Platform

Unbound implemented a focused Local SEO and Reputation Management strategy, leveraging the Unbound Growth Platform to automate the process and build sustainable digital dominance.

Key Platform Implementations:

Automated Review Requests: Unbound configured the system to automatically send review requests via SMS and Email after a job was completed. This was vital, as 68% of customers will write a review if prompted, compared to only 6% who do so unprompted.
Enhanced Google Ranking: The influx of high-quality, fresh reviews significantly boosted TB Electrical’s ranking signals. This improved their position in the local “map pack,” directly addressing the goal of better local visibility.
Reputation Monitoring & Response: The platform provided tools to monitor customer feedback across 200+ review sites and draft intelligent, personalized responses using AI-Powered Responses. This demonstrated engagement and improved trust, helping to influence searcher perception.
Listings Management: Unbound ensured the Name, Address, and Phone (NAP) information was accurate and consistent across dozens of online directories, a foundational element of Local SEO.

The outcome

The Results: Trust and Visibility Explode

The platform delivered game-changing results, quickly establishing TB Electrical as a digital leader in the Hamilton trade sector. They built a dominant local presence that drives real-world results.

Unrivaled Review Growth: The business jumped from just 4 reviews to 56 total Google Reviews , while maintaining a perfect 5.0-star rating.
Massive Lead Generation: This growth in trust directly led to action. In a six-month period, TB Electrical received 83 total calls made directly from their Google Business Profile, demonstrating the platform’s ability to drive high-value leads.
Superior Local Visibility: The strong review profile led to a phenomenal +235.9% increase in Google Business Listing appearances over the year, ensuring they were the first business customers found when searching for a local sparky.