Search has changed. Tools like ChatGPT, Perplexity, and Google Gemini don’t just list links; they generate full answers. And unless your brand is part of those answers, you may become invisible.
Let us show you how to get found.
What Is AI SEO (And What's AEO)?
AI SEO is all about adapting your content for today’s answer-first search experience. Instead of serving up a list of websites, AI platforms like ChatGPT, Gemini, and Perplexity generate answers on the spot—often without a single click.
Answer Engine Optimisation (AEO) is how we help your content get included in those answers. It’s a newer concept, but rapidly becoming essential. It means structuring your content in a way that’s easy for AI to interpret, cite, and trust—going beyond traditional keyword tactics.
If SEO helped you climb the rankings, AEO makes sure you’re the source AI relies on.
Check out some of our client wins.
We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.
With the rise of LLMs, getting found on Google isn't enough. AI search optimisation presents a whole new channel and avenue of growth for engaged buyers ready to engage with your business.
We’re one of only 24 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.
Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results.
We’re marketers with the data smarts to apply it digitally.
We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.
Thanks for the recognition Google.
Being damn good isn’t just our catchphrase. It’s our commitment to our team.Â
We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.
How we work.
We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear.Â
Typically, our clients start with the following process:
Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.
We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts).
Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.
We’ll set up another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.
Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.
Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.
An unbound perspective.
Got questions about AI SEO?
AI SEO is a modern approach to digital marketing that focuses on adapting your content for the new “answer-first” search experience. While traditional SEO helps your website rank in a list of links, AI SEO ensures your content is the one that gets cited and used in AI-generated answers by platforms like ChatGPT, Google Gemini, and Perplexity.
SEO (Search Engine Optimization) is the practice of increasing the quality and quantity of traffic to your website through organic search results. AEO (Answer Engine Optimization) builds on SEO by specifically structuring your content to be easily interpreted and cited by AI. Think of it this way: SEO helps you climb the rankings; AEO makes sure you’re the trusted source AI relies on.
The way people search is changing. A growing number of searches are answered directly by AI tools, often without the user ever clicking a link. If your brand isn’t optimized for this new reality, you risk becoming invisible to a massive portion of online traffic. AI SEO ensures your brand is part of the conversation and the answer, not just a link in the results.
An AI SEO audit is a comprehensive review of your website’s current visibility across various AI platforms. We use proprietary tools to simulate AI prompts, track where your brand shows up (or doesn’t), and identify the gaps. It’s the first step to creating a strategy that gets your content cited and trusted.
No. We believe in our results, not in locking clients into long-term commitments. Our approach is to earn your business every month by consistently delivering real, measurable results and adapting our strategy as AI search continues to evolve.
AI Search is here.
Are you ready to rank in it?
AI platforms like ChatGPT, Perplexity, and Google Gemini now serve direct answers, not just links.Â
Talk to us to find out how you stack up in AI search.
