What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Unbound Digital Marketing we believe these principles go hand-in-hand.

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How to Secure Your Business Online

Our job at Unbound is to help businesses succeed using online marketing. Some companies we work with are 100% online, while others use online to promote their business. 

Unfortunately, Cybercriminals are always looking for ways to exploit weaknesses in online systems and steal sensitive information. As a business owner, taking proactive steps to protect your business and customers’ data is essential. Here are some tips on how to secure your business online.