About First Chiropractic
First Chiropractic, rooted in Napier and Hastings, is a renowned chiropractic care provider in New Zealand. Established with a mission to offer patient-focused care, they combine decades of experience with cutting-edge technology to serve their patients. With a strong presence since 1994 in Napier and 2008 in Hastings, First Chiropractic has been a beacon of health and wellness in the community.
They came to us because
Despite having a digital presence through Google Ads, First Chiropractic was still determining the efficacy of its campaigns. They needed clarity on their digital performance and sought an expert audit to identify areas of improvement. They wanted to optimise their campaigns but required more time and expertise, so they turned to Unbound for assistance.
What we did
Upon reviewing First Chiropractic’s existing campaigns, we identified areas that lacked structure and precision. Our approach was twofold:
- Segment their campaigns for better targeting.
- Implement a range of Google ad products tailored to their potential patients.
Recognising the importance of tracking for First Chiropractic, especially given the volume of bookings through phone calls, we integrated tracking mechanisms on their website, including call tracking.
Our strategic interventions bore fruit. First Chiropractic witnessed a surge in leads for their locations and a significant reduction in their cost per acquisition. The segmentation strategy ensured that the campaigns were laser-focused, leading to enhanced efficacy.