We began with creating an online action plan to reach people in the market for their products using Google Shopping and Google Search ads. We then setup the merchant feed from the Solo NZ website but optimised the feed to deliver best results and appear for relevant searches.
We implemented enhanced ecommerce tracking so all online sales could be measured and optimised. By attributing revenue to campaigns we were able to make every dollar accountable and deliver high Return on Ad Spends.
These conversions can then be used with Google’s machine learning to find the right customers at the right times when they are looking to buy.
However, not all sales are online with many enquiries coming via phone. We used call tracking technology so any calls coming from online channels (such as the search and shopping campaigns) could be attributed to deliver true accountability for the ad spend.
- Google Shopping
- Google Search
- Google Display Remarketing
- Conversion Rate Optimisation