You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google Business Profile. What you may not have come to grips with yet is how Google Listings are going to affect your Google Business Profile, the page where you used to accumulate all of those outstanding reviews from happy customers.
One of the main things we get asked is how to get more awesome Google Reviews on Google Business Profile.
Get Started With Google Business Profile
It’s easiest to think of Google Business Profile as the dashboard that contains handy information about your Google Listing. It is via Google Business Profile that you connect your listings in Google Ads so people can find you on the map when advertising.
Don’t have a page yet? Hop on over to google.com/business and set one up for your location.
Managing Your Listing
Now that you are all set up, you will want to access and manage your page. Google changed the way you manage your listing a few years back and they now show the options to manage your listing in the Google search result for your business (if you are the owner or manager), so if I Google “Unbound” I will see the options available to edit my business.
If you click on Performance you get an overview on activity, including the number of views:
As well as actions taken (i.e., clicks), including phone calls:
You will also be able to view your reviews under the Read reviews tab.
You can also click to view and then reply to reviews:
As you can see, this is now “the place” for your Business, and Google+ is the Stream.
How to Get More GoogleReviews
Back to your business and getting you more Google Reviews. Now that you are all set up ready to receive those outstanding reviews, There are two ways to get more reviews
- Manual Way
- Automated Way
Manual Way to Get Google Reviews
In your Google Business Profile listing your should see an option to “Get more reviews”, if you click this you will get a QR code you cand save and print off and a link you can send out via email. This can easily be added to your invoices or your email signature.
This manual way might require a bit more work to get this in front of your customers at the right time.
Automated Way to get Google Reviews
Automating your review requests fundamentally transforms the process from a manual chore into an effortless background task. Think about the time and mental energy spent remembering to ask customers, finding their contact details, and sending individual messages. With automation, you invest time once to set up the system – connecting it to your sales or service software and defining when requests should go out. After that, the review management software works tirelessly behind the scenes. It automatically identifies eligible customers and sends them a personalised request at the optimal time, completely removing the day-to-day burden from you and your team. This “set it and forget it” approach frees up significant time and ensures you’re not reliant on staff remembering to ask during busy periods.
This automation brings consistency that’s nearly impossible to achieve manually. Software doesn’t forget, get distracted, or skip asking because it’s inconvenient. It ensures that every customer who meets your criteria (like completing a purchase or service) gets a polite prompt to share their feedback. This steady, reliable outreach is crucial for building a continuous flow of fresh Google reviews, which significantly boosts your online credibility and search rankings. It eliminates the peaks and troughs often seen with manual efforts, creating a more predictable and robust online reputation.
Automation simplifies the experience not just for you, but critically, for your customers too. Instead of expecting them to hunt down your profile on Google or other sites, the automated message provides a direct, clickable link. Reducing this friction makes customers far more likely to complete the google review. For your business, managing the incoming feedback also becomes easier, as many platforms consolidate reviews from multiple sites into a single dashboard, streamlining monitoring and response efforts. It’s simply the easiest path to generating more Google reviews, more consistently.
If you want to see how easy it is feel free to reach out for a demo of the system we use to automate reviews for our clients.
Ready to Build Your Own?
Local search is becoming more important for businesses and having a third party review and reputation management solution is a must, especially when they can stay on top of platform changes, as with Google Business Profile platform.
Whatever route you go down, be sure to make the most of Google Reviews, as Google is really committed to building out that aspect of their ecosystem. There are Google Local Guides programs for many cities around the world, rewarding users for adding reviews, photos, and listings.
Google Reviews is going to be the place people go to leave feedback, and you want to be ready.
If you are interested in finding out more about how to get more Google Reviews for your business please feel free to reach out and we can walk you through how to improve your Google Business Profile and how to get more reviews. Give us a call on 0800 001 925.
