Boyd Motorcycles – The eCommerce Journey!

466 %

Increase in Revenue

503 %

Increase in Transactions

349 %

More Transactions

About Boyd Motorcycles

Boyd Motorcycles is one of New Zealand’s leading motorcycle dealers. They also sell a wide range of parts, clothing and gear online. 

The challenge

Boyd Motorcycles is one of our longest active client relationships. They have been working with us right from the start. Boyd’s was looking to increase sales through their online store as well as drive more foot traffic into their dealership. 

Our approach

We helped Boyd’s across the board with a range of different services over the years and introduced them to new products when they have become available. Boyd’s was one of the first online stores in New Zealand to promote its products on Google shopping. We helped them setup their shopping feed on their website and configure their campaigns to get awesome results. 

We have helped with 

  • Digital Strategy 
  • Search Engine Optimisation 
  • Conversion Rate Optimisation
  • Google Search Ads
  • Google Shopping Ads 
  • Display Ad Campaigns 
  • Facebook Ads 


Over the years we have worked together we have seen both the in-store sales grow (with the need to expand the motorcycle accessories into the building next door) and online sales grow. We have seen sales reach new records every year and an increase in Return on Ad Spend year on year. 

Quentin and the team at Unbound have a wealth of knowledge for improving online marketing. Always professional and inspiring.

Sue Boyd - Boyd Motorcycles

Let's work together

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