About Flex Fitness
Flex Fitness is a 24-hour fitness nationwide gym franchise that provides a holistic approach to health and fitness. Flex operates on a franchise model with 36 locations across New Zealand.
They came to us because
Flex approached us to help them generate quality leads with a longer-term view of building brand awareness.
What we did
People will most likely join a gym within a few a kms from where they live or work, so it was important to promote local brand awareness. Unbound focused on generating local awareness by geotargeting ads with additional modifiers to target people in close geographic proximity to Flex Fitness locations. Optimising the ads to specific geographic locations worked to maximise the effectiveness of our client’s budget in meeting their objectives.
Success
Our client measures success based on the number of leads (new enquiries) and sales (people joining the gym) each month. The closer these two figures are, the greater the success. Since working with us, new leads are proving to be of higher quality, as potential customers are more likely to join Flex Fitness thanks to well-considered, helpful messaging they have seen before stepping inside to check us out.
