Services and channels used
Getting the attention of the right audience
Flex Fitness Hamilton CBD, a prominent gym franchise, sought to bolster its local presence in Hamilton. Their aim was to spike membership numbers during promotional periods and establish an ongoing awareness of their gym, capturing the attention of potential members throughout the year.
The challenge was to create a continuous presence in a competitive market and connect with individuals actively seeking gym memberships—the strategy needed to go beyond time-bound promotions, building a sustained recognition of Flex Fitness Hamilton CBD.
Consistently Visible & Always On
It all came down to a single objective:Â
To consistently increase leads and memberships by maintaining an always-on marketing strategy, focusing on locals searching for gyms in the Hamilton area.
So we got to work. Unbound crafted a comprehensive, always-on marketing strategy underpinned by targeted digital tactics and data-driven audience building:Â Â
Leading the way
The always-on marketing approach increased both online leads and walk-in inquiries, indicating a successful penetration into the target market. Using first-party data to build lookalike audiences played a crucial role in reaching individuals similar to current members, enhancing the relevance and efficiency of the marketing efforts.
By focusing on local targeting, landing page optimization, and strategic use of first-party data, Unbound helped Flex Fitness Hamilton CBD become a prominent choice for fitness enthusiasts in the Hamilton area, achieving consistent lead generation and membership increases.
Increase in conversions
Increase in conversion rate
Decrease in cost per conversion
Looking to achieve excellent results?
Your business is already damn good. Let’s make sure your digital marketing is damn good too.
