Greenlea is a proudly local leader in the beef industry, exporting the highest quality New Zealand beef to over 40 countries across the globe. The family-owned and operated company prides itself on excellence in consistency, customer service, and quality.
They came to us because
Greenlea approached us to help them effectively track their sales. They’d recently launched their online storefront; however, their analytics did not provide accurate data. Digital was new to them, as their budget had formerly been spent entirely on print media. With their marketing budget now being entirely allocated to digital, they wanted to gain an awareness of their performance within the digital space with accurate data.
What we did
Unbound launched a Google Shopping Ads campaign for Greenlea, utilising Performance Max to track the campaign’s efficacy. We also launched branding campaigns and search campaigns that ran locally and nationwide. Our focus was to ensure that we were providing accurate data and evidence to the client and delivering it to them in a way that is easy to understand.
Knowing that Greenlea was new to the digital space, we focused on demystifying it and supporting them as much as possible.
There was a marked increase in sales and a decrease in cost per click, a key indicator of an effective campaign targeted at the right demographic.