About Rural Coach
Rural Coach was established by two rural bankers who identified a knowledge gap in the rural community. Rural Coach provides specialist coaching and advisory services to empower businesses and leaders in the rural sector.
They came to us because
With a niche, geographically spread audience, Rural Coach approached us to help them get their message out to the right people. Their agency, Metro Marketing, asked us to partner with them to help with Rural Coach’s digital ad campaigns.
What we did
Working to achieve our Rural Coach’s business goals, brand awareness and increased market share, we created ad campaigns across Google and social media, particularly Facebook. We worked with Rural Coach on lead generation, sequence ads and remarketing, prioritising quality messaging over a scattergun approach.
The e-book generated valuable leads, and customers that engage with Rural Coach through these online channels are more likely to enquire about courses and leadership development available. Ultimately, this campaign was successful in helping Rural Coach achieve its business goals.