Services and channels used
Reaching a remote audience.
Rural Coach was established by two rural bankers who identified a knowledge gap in the rural community. Rural Coach provides specialist coaching and advisory services to empower businesses and leaders in the rural sector.
With a niche, geographically spread audience, Rural Coach approached us to help them get their message out to the right people. Their agency, Metro Marketing, asked us to partner with them to help with Rural Coach’s digital ad campaigns.
Meet them where they are.
Working to achieve our Rural Coach’s business goals, brand awareness and increased market share, we created ad campaigns across Google and social media, particularly Facebook.
We worked with Rural Coach on lead generation, sequence ads and remarketing, prioritising quality messaging and intentional targeting.
We also kept a close eye on progress and made regular adjustments to ensure that Rural Coach received the leads and engagement they deserved.Â
Massive sales boost!
The e-book generated valuable leads from people who wanted to know more, and get help with their business planning.
We also noticed that customers who engage with Rural Coach through these online channels are more likely to enquire about their other courses and leadership development programs.
This subsequently paved the way to collaboration between farmer and coach to work through succession planning and the successful continuation of the family business.Â
Leads Generated
People Reached
Per Lead
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