Gallagher has been driving innovative solutions since 1938, creating security solutions for over 80 years. Gallagher is a household name in New Zealand and exports globally, particularly in the US, UK and Australian security and animal management markets.
They came to us because
Gallagher has been working with Unbound since 2018.
Gallagher initially chose to work with Unbound because they wanted a digital partner to help them grow their brand in international markets. Continual trends toward digitisation, and disruptions to international travel caused by the Covid-19 pandemic, meant that Gallagher needed to change the way they did business; they needed a digital strategy.
What we did
Unbound aimed to educate audiences about the Gallagher brand and their enterprise security products. We also wanted to build brand credibility through key messaging around Gallagher’s 80 years of experience.
Our approach was to get Gallagher’s brand messaging in front of the most relevant audience at different touch points, ensuring the brand was in front of customers’ minds and on their screens when they were ready to engage and purchase.
We have helped with:
- Brand Awareness
- Long Sales Cycle Brand Building
- Digital Transformation Strategy
- Search Engine Optimisation (SEO)
- Conversion Rate Optimisation
- Display Ad Campaigns
- Sequencing Ad Campaigns
- Google Search Ads
Unbound helped drive change in the overall sentiment towards Gallagher, with a massive increase in brand awareness in all targeted international markets. Gallagher went from being an unknown player to a legitimate alternative to competitors.