Case Studies / Gallagher Security

Driving international growth and digital transformation

B2B

Gallagher - Driving international growth and digital transformation
The challenge

Getting Found Online

Gallagher has been driving innovative solutions since 1938, creating security solutions for over 80 years. Gallagher is a household name in New Zealand and exports globally, particularly in the US, UK and Australian security and animal management markets.

Gallagher has been working with Unbound since 2018. Gallagher chose to work with Unbound because they wanted a digital partner to help them grow their brand in international markets. Continual trends toward digitisation, and disruptions to international travel caused by the Covid-19 pandemic, meant that Gallagher needed to change the way they did business; they needed a digital strategy.

The Solution

Build Awareness

the solution graph - Driving international growth and digital transformation

Unbound aimed to educate audiences about the Gallagher brand and their enterprise security products.
We also wanted to build brand credibility through key messaging around Gallagher’s 80 years of experience.

Our approach was to get Gallagher’s brand messaging in front of the most relevant audience at different touch points, ensuring the brand was in front of customers’ minds and on their screens when they were ready to engage and purchase.

The outcome

Brand Brilliance

People in the US and other global markets are starting to recognise our brand. We wouldn’t have achieved this without Unbound’s recommendations and making it happen. We look forward to doing more of this kind of marketing with Unbound’s expert guidance.

"The results we've seen in our online marketing campaigns really speak to the knowledge and dedication of the Unbound team. We're happy to say we've had a record-setting year, and Unbound has been a huge part of that success!"

Erik Weijschede, Creative Manager, Gallagher Security

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21%

Year-on-year increase in brand search

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48M

Impressions across the US, UK & AUS

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46%

Year-on-year increase in website traffic

Looking to achieve excellent results?

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

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