UNBOUND CASE STUDIES /

Gallagher – Driving international growth and digital transformation

21 %

year-on-year increase in brand search

48 M

Impressions across US, UK & AUS.

46 %

year-on-year increase in website traffic

About Gallagher

Gallagher has been driving innovative solutions since 1938, creating security solutions for over 80 years. Gallagher is a household name in New Zealand and exports globally, particularly in the US, UK and Australian security and animal management markets.

They came to us because

Gallagher has been working with Unbound since 2018.

Gallagher initially chose to work with Unbound because they wanted a digital partner to help them grow their brand in international markets. Continual trends toward digitisation, and disruptions to international travel caused by the Covid-19 pandemic, meant that Gallagher needed to change the way they did business; they needed a digital strategy.

What we did

Unbound aimed to educate audiences about the Gallagher brand and their enterprise security products. We also wanted to build brand credibility through key messaging around Gallagher’s 80 years of experience.

Our approach was to get Gallagher’s brand messaging in front of the most relevant audience at different touch points, ensuring the brand was in front of customers’ minds and on their screens when they were ready to engage and purchase.

We have helped with:

Success!

Unbound helped drive change in the overall sentiment towards Gallagher, with a massive increase in brand awareness in all targeted international markets. Gallagher went from being an unknown player to a legitimate alternative to competitors.

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"People in the US and other global markets are starting to recognise our brand. We wouldn’t have achieved this without Unbound’s recommendations and making it happen. We look forward to doing more of this kind of marketing with Unbound’s expert guidance.”

Erik Weijschede, Creative Manager, Gallagher Security

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