Case Studies / Winger Motors

Driving customers to the showroom through increased brand awareness

Winger Motors 1 - Driving customers to the showroom through increased brand awareness
The challenge

Getting the brand and business better known

The Winger Group is a family-owned chain of car dealerships dating all the way back to 1932. The Winger Group are the official reseller for top automotive brands such as Suzuki, Subaru, Hyundai, Jeep and Maserati, to name a few. They have nine locations across Auckland and Hamilton, serving a wide range of clientele.

Winger approached us because they were looking at ways to increase brand awareness and market share in a way that was modern and responsive to changing consumer behaviours. A stalwart in the industry, Winger shared with us their objective of modernising their marketing approach by making the leap to digital. This was unfamiliar territory for Winger, however, it’s what we do best.

The Solution

Shout it from the rooftops

the solution graph - Driving customers to the showroom through increased brand awareness

A new digital strategy was needed. Our team worked hard to ensure that the plan created for Winger Motors was not only comprehensive in terms of targeting the right audiences and generating online results, but we worked hard to ensure that the digital approach worked to bring footfall into the dealership too.

We have worked alongside Winger for the past five years as trusted partners to consistently help them achieve greater awareness and market share.

By having this long-term partnership with a specialist agency, Winger can be certain that its advertising will be reshaped and adjusted to target the right customers online every time.

The outcome

Real World Results

They were clear that buying a vehicle is an experience and actually visiting the dealership and being able to interact with their clients is an important part of the process.

Working with us, Winger saw a 172% increase in viewable impressions. Over a 12-month period, we were able to drive 36 million ad impressions which then translated into results in the real world. Most impressively, this resulted in over 1700 active buyers who visited the dealership.

There was never anybody who could tell me how to get into digital in plain English until one day I got a visit from the team at Unbound. It has been four to five years now, and we have never looked back

Paul Burborough, Dealer Principal, Winger Motors Hamilton

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172%

Increase in viewable impressions

increase arrow - Driving customers to the showroom through increased brand awareness

36M

Ad impressions within 12 months

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1,700+

In-store visits

Looking to achieve excellent results?

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

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