Google TrueView is one of the best ways to reach potential buyers on YouTube. Using video-based ad content, you can reach users on YouTube with dynamic ads.
In the newest update reflected in Google Ads, you can now access two new types of campaigns:
- Reach
- Action
Let’s dig deeper into each of these.
TrueView for Reach
The new Reach selection combines both the standard in-stream ad format with the impression-based bidding.
The new Reach type is great for building brand awareness and focusing your bidding directly on impressions and metrics that matter for brand awareness.
Here is what a Reach focused ad looks like with the new Google Ads format:
TrueView for Action
If brand awareness isn’t your goal, don’t fret.
TrueView now comes with another great feature: Action.
The Action feature is built on driving direct conversions on your website:
With a call to action that lasts the entire video and even stays after completion, your chances of driving conversion on your website have skyrocketed.
