Just like your car needs a Warrant of Fitness to stay safe on the road, your Google Ads account needs a proper check-up too.
We’ll give your ads a full, no-nonsense fitness inspection and point out anything that’s leaking money, misfiring, or about to fall off completely.
Think of us like the friendly mechanic down the road — except we wear less grease and argue with Google instead of carburettors.
Over time, Google Ads accounts can:
🚧Drift off-course
💸Start leaking the budget
🛣️Run ads to the wrong audience
❌Track conversions that don’t exist
A proper WOF helps you:
📈Make your budget go further
🌟Improve lead quality
🛑Stop your campaigns from running off the road
💡Understand exactly what’s working (and what’s not)
What’s Included in Your Google Ads WOF
Engine Check — Account Structure:
Is everything set up properly, or is it held together with duct tape and good intentions?
Fuel Efficiency — Budget & Bidding Strategy: Are you paying sensible amounts per click, or burning cash faster than a V8 on a hill climb?
Tyres & Alignment — Keywords & Search Terms: Are you appearing for the right searches… or random ones that make you go, “How did that happen?”
Lights & Indicators — Ad Copy & Extensions: Are your ads grabbing attention, or are they more invisible than a black ute at night?
Safety Features — Conversion Tracking: Are leads being tracked correctly? Or are you relying on “vibes” to measure performance?
Comfort & Smooth Ride — Landing Pages: Are users landing somewhere useful — or somewhere so slow they make a cuppa while waiting?
What You’ll Get
A clear, easy-to-read fitness certificate report complete with screenshots and insights.
An actionable list; like a mechanic’s checklist to get the biggest impact first.
A 30-minute call with our experts to pop the bonnet, explain findings, and answer questions.
Your Trusted Partner for Google Ads Success in NZ
Local Expertise: We're based in New Zealand (Hamilton, Waikato!) and understand the nuances of the local market.
Data-Driven Approach: Our recommendations are based on thorough analysis of your account data, not guesswork.
Independent & Unbiased: We provide an objective assessment focused solely on improving your results.
Actionable & Clear: We translate complex data into easy-to-understand insights and practical steps.
Focus on ROI: Our ultimate goal is to help you achieve a better return on your advertising investment.
No way, the WOF is yours to keep. You can take the report, fix things yourself, or bring in another “mechanic” if you like.
Think of it like an AA-approved workshop, it means we’ve met Google’s highest standards for skill, performance, and experience.
Absolutely. We’ll pop the bonnet, show you the issues, and explain how to fix them, no strings attached.
Sweet as! We can provide a plan to keep your campaigns running like a well-serviced Ford Ranger.
It’s completely free — no hidden fees, no funny business.
You’ll receive a detailed, written report (usually PDF format) containing:
We primarily need secure, temporary ‘Read Only’ access to your Google Ads account. We’ll provide simple instructions on how to grant this. Sharing information about your business goals, target audience, main competitors, and past performance can also be very helpful context for our analysis.
While it varies depending on how many “moving parts” we need to check under the hood, most audits are completed within 5-10 business days after we receive access to your account and necessary background information. We will provide a more specific timeframe in our proposal.
Stop Leaking Budget, Start Driving Results
A proper WOF check fixes the leaks, tunes up your campaigns, and keeps every dollar driving straight toward results.
