Case Studies / First Chiropractic

Optimising Digital Presence for Enhanced Patient Acquisition

Health & Fitness

First Chiropractic 1 - Optimising Digital Presence for Enhanced Patient Acquisition
The challenge

Clear insights & improvements

First Chiropractic, rooted in Napier and Hastings, is a renowned chiropractic care provider in New Zealand. Established with a mission to offer patient-focused care, they combine decades of experience with cutting-edge technology to serve their patients. With a strong presence since 1994 in Napier and 2008 in Hastings, First Chiropractic has been a beacon of health and wellness in the community.

Despite having a digital presence through Google Ads, First Chiropractic was still determining the efficacy of its campaigns. They needed clarity on their digital performance and sought an expert audit to identify areas of improvement. They wanted to optimise their campaigns but required more time and expertise, so they turned to Unbound for assistance.

The Solution

Aligning strategies to goals

- Optimising Digital Presence for Enhanced Patient Acquisition

Upon reviewing First Chiropractic’s existing campaigns, we identified areas that lacked structure and precision. 

Our approach was twofold:

  1. A more targeted approach to campaign set up and implementation.
  2. Implement a range of online advertising products tailored to their potential patients.


Recognising the importance of accurate data tracking for First Chiropractic, we implemented a full analytics set up.
This gave us clear insights on the performance of our advertising campaigns and allowed us to make informed decisions around allocating advertising spend.

We also implemented call tracking when we realised that a high volume of their bookings were made over the phone. This allows us to see which users originated from advertising efforts, compared to which users arrived at First Chiropractic organically. 

The outcome

Exponential sales

The strategic changes paid off. First Chiropractic saw a surge in leads for their locations and a significant reduction in their cost per acquisition.  The segmentation strategy ensured that the campaigns were laser-focused, leading to enhanced effectiveness. 

Clear reporting allows for a comprehensive view of ad performance and allows for effective decision making.

With the ever-changing world of Google Adwords and Analytics, it is great knowing Unbound are taking care of our monthly advertising investment, maximising the ROI and addressing any changes that need to be made. Unbound's way of managing our Google Ads account means I still have visibility of the account and I am able to have input into our goals, which are listened to and actioned. Has been great peace of mind knowing the expertise is on our side.

Brett Mead, First Chiropractic

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133%

Increase in conversions

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42%

decrease in CPA

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79%

increase in conversion rate

Looking to achieve excellent results?

Your business is already damn good. Let’s make sure your digital marketing is damn good too.

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