Want to catch Google’s eye? SEO is what gets you seen by more people on the internet.
As a Google Premier Partner, Unbound delivers expert SEO strategies that drive qualified traffic, generate leads, and deliver measurable growth for New Zealand businesses
The result? More visibility, more traffic and more conversions. Talk to an SEO agency trusted by Google & our clients.
No, but seriously. Check out how our strategies have helped our clients get found by their customers.
We don’t do flashy promises or overinflated claims. We put in the hours, the sweat, and the brainpower to ensure you get results that matter.
Unfortunately, getting found by Google isn’t as easy as just showing up. We keep up with Google’s ever-changing preferences to ensure you’re always in its good graces.
We’re one of only 25 Google Premier Partners in New Zealand. So it’s not just us saying we’re awesome, Google also says that we’re a leading digital marketing agency.
Like any good partner, we keep you in the loop and send monthly reports detailing our work and the results from our SEO efforts.
We’re marketers with the data smarts to apply it digitally.
We’re usually pretty humble. But we are also proud to be in the top 3% of agencies across New Zealand and Australia.
Thanks for the recognition Google.
Being damn good isn’t just our catchphrase. It’s our commitment to our team.Â
We’re an agency without the pretence, where people are valued above all else. At Unbound, we believe in transparency and honesty; if there’s lettuce in your teeth, we’ve got your back.
We hate the one-size-fits-most BS as much as you do, which is why our strategies are bespoke. But don’t worry, we keep things straightforward and clear.
Typically, our clients start with the following process:
Our first meeting is a no-pressure chat to help us understand your business. We’ll delve into what makes your business tick, your challenges, your marketing goals, and the strategies and tools you are or have been using. Our aim is to understand exactly how we can best help your business.
We’ll conduct a thorough analysis of your current marketing strategies, website, and online presence (don’t worry, we won’t stalk your private Facebook accounts). Our goal is to identify areas for improvement and opportunities to drive growth, which we’ll use to craft a custom digital marketing strategy tailored to your business goals.
We’ll have another catch-up to share our detailed proposal outlining the strategy, timelines, and investment required. With your approval, we’ll seal our partnership with a service agreement.
Now for the good stuff. Our team will begin creating and implementing your bespoke digital marketing plan based on your proposal. Buckle in; here’s where we get a bit obsessive (in a good way) about optimising everything for success.
Transparency and continuous improvement are at the heart of our approach. Most of our clients are with us for the long haul, and they know we take our partnerships very seriously. Expect regular, insightful reports on your marketing performance and ongoing strategy refinement. Setting and forgetting? Not our style.
Search Engine Optimisation (SEO) is the fundamental practice of strategically improving a website to increase its visibility in search engine results and is a core part of any digital marketing strategy. When people search on Google for the products or services you offer, SEO is what helps them find your business instead of your competitors.
Think of it as optimising for two audiences:
Search Engines: It involves structuring your website and content in a way that is easy for search engines like Google to crawl, understand, and index. This technical foundation is the starting point for all great SEO.
People: More importantly, it’s about creating a high-quality, authoritative, and helpful experience for your visitors, answering their questions and providing the information they are searching for.
Ultimately, SEO is the process of demonstrating to Google that your website is the most credible, relevant, and trustworthy result for a user’s search query. For a foundational overview, Google’s own Search Engine Optimization (SEO) Starter Guide provides an excellent, in-depth look at the core principles.
In today’s digital landscape, SEO is not just a marketing tactic; it’s a core business strategy. If your customers can’t find you online, you’re losing valuable opportunities every single day.
Here’s why SEO is crucial for long-term success:
It Drives High-Quality Traffic: SEO targets users who are actively searching for solutions you provide. This means the traffic that arrives on your site is more relevant and has a higher chance of converting into leads and sales compared to passive forms of advertising.
It Builds Unmatched Trust and Credibility: Users inherently trust Google’s results. A high ranking acts as a powerful, third-party endorsement of your business. When you consistently appear in top positions, it builds authority and signals to potential customers that you are a leader in your industry.
It Offers Exceptional Long-Term ROI: Unlike paid ads where you pay for every single click, SEO helps you build a sustainable source of “free” organic traffic. While it requires an upfront investment, a successful SEO strategy creates a valuable asset that delivers returns 24/7, long after the initial work is done.
You Appear Where Your Customers Make Decisions: The modern customer journey is complex and almost always involves a search engine. As insights from Think with Google show, consumers use search to explore, evaluate, and make purchase decisions. Being visible during these critical moments is essential to winning their business. If you’re not there, your competitors are.
It Gives You a Competitive Advantage: A well-executed SEO strategy can help you understand the market, analyse your competitors, and discover new growth opportunities. By securing top rankings for key terms, you can capture a significant share of the market and establish a strong digital moat around your business.
Hiring a specialised SEO agency is a strategic investment in your business’s long-term growth and visibility. While you can learn the basics yourself, a professional agency provides the expertise, technology, and focused strategy required to achieve significant results far more efficiently.
Here’s why hiring an agency is a smart business decision:
You Gain a Team of Experts. SEO is not a one-person job. It’s a complex field covering technical analysis, content strategy, keyword research, link building, and local optimisation. By hiring an agency like Unbound, you get access to a full team of specialists who live and breathe search engine trends, all for less than the cost of hiring a single in-house marketing manager.
It Saves Your Most Valuable Asset: Time. Running your business is a full-time job. Effective SEO is too. Outsourcing allows you to focus on your core operations—serving your customers and developing your products—while we focus on driving qualified traffic and leads to your website.
Access to Industry-Leading Tools. Professional SEO requires sophisticated and expensive software for audits, rank tracking, and competitor analysis. We already have a full suite of these premium tools, providing deep insights that are crucial for building a winning strategy and giving you a competitive edge.
Avoid Costly Mistakes. The world of SEO is filled with pitfalls. A wrong move, like building toxic backlinks or incorrect technical changes, can get your website penalised by Google, making it invisible and taking months to recover from. An experienced agency knows the rules and navigates them safely to protect and grow your online presence.
A Clear Return on Investment (ROI). As a Google Premier Partner, our goal isn’t just to increase your rankings; it’s to grow your bottom line. We provide clear, transparent reporting that connects our SEO efforts to what truly matters: increases in traffic, leads, and sales, ensuring you always know the value you’re getting from your investment.
The timeline for results can vary depending on various factors like the competitiveness of your industry and the current state of your website. Generally, it takes about 3-6 months to start seeing significant improvements in search engine rankings. It’s important to note that SEO is a long-term investment and requires ongoing effort for sustainable success.
We continuously monitor updates to search engine algorithms and adjust our strategies accordingly. Our team stays ahead of industry trends and best practices to ensure your SEO campaign remains effective and compliant with the latest guidelines.
We embark on an all-encompassing journey, starting with an exhaustive analysis of your website, pinpointing both growth opportunities and existing search standings. Utilising insights from this audit, we craft a meticulous strategy for our initial phase and subsequent continuous efforts. The initial phase encompasses unique tasks to boost your site’s Google performance. At the same time, our ongoing efforts focus on refining pages through on-page SEO, generating fresh content, and forging links to bolster site authority. We maintain our course through consistent reviews and evaluations, making essential recalibrations to secure the best outcomes.
Absolutely! We’re proud of our work for our clients and would be happy to share case studies that showcase our results. We can also provide references upon request so you can hear directly from our clients about their experiences working with us. View all our case studies
Our team proactively monitors potential penalties or significant ranking changes. If we notice any issues, we conduct a thorough analysis to determine the cause and take corrective action. We aim to ensure your website complies with Google’s guidelines and best practices.
Success in SEO is multifaceted. While rankings are important, we also focus on metrics like organic traffic, conversion rates, and ROI. We use tools like Google Analytics and Google Search Console, among others, to track and report on these metrics. Our regular reports provide a clear picture of your performance and areas of opportunity.
We believe in transparency with our SEO process and provide our clients with monthly reports detailing our work and the results achieved. Our reports include metrics like keyword rankings, organic traffic, conversions, and more. We also have insights and recommendations for future strategies.
Content is a crucial component of SEO. Our team includes digital strategists and writers who create quality, optimised content that speaks with your target audience. We also conduct regular content audits to ensure content remains relevant and optimised.
We believe in building a natural and high-quality backlink profile for your SEO. Our approach includes online PR, guest posting, and using existing relationships to gain authoritative and relevant backlinks. We strictly avoid black-hat techniques and prioritise quality over quantity.
Local SEO is essential for businesses targeting a specific geographic area. We optimise your Google My Business listing, ensure consistent NAP (Name, Address, Phone) across directories, and focus on local content and backlinks to boost your local visibility.
Your business is already damn good. Let’s make sure your SEO is damn good too.
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